“Working with Aaron Ross has been nothing short of amazing…
…his methods produced a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. Deal size is still growing. We’re getting in the door with brands like Overstock, AT&T, IBM, etc. – basically people that would have never otherwise come to us. The best part is, we had a blast while doing it!” – Michael Stone, VP Sales, WPromote (#1 ranked Search Marketing Firm on the Inc 500)
Ever since I left salesforce.com, reps and companies have asked me for help in creating predictable revenue. One of the MOST important aspects of that is creating predicable leads and pipeline – including using the Cold Calling 2.0 practices. Here’s an overview of it:
The Risk-Free Cold Calling 2.0 Package Including the (1) Sales Rep Success Kit & (2) A 60-Minute Strategy & Action Plan Session With Aaron Ross:
PART 1: “The Cold Calling 2.0 Success Kit” (Value of $297) The “Cold Calling 2.0 Sales Rep Success Kit” is a set of tools and email templates for individual sales reps that want to begin the practice. It includes an assortment of tools and templates you can use to get started. Why recreate the wheel?
- Email templates (these alone are worth the price!)
- “Day In A Life” guide
- “Activities Waterfall”
- Goals templates
- Outbound Campaign Flowchart
- “My Month Plan” template
- Recommended sources of leads
PART 2: A 60-Minute Strategy & Action Planning Session with Aaron Ross (Value: $500)
In one hour with me, I’ll get you unstuck and moving with at least three crystal clear next steps. We’ll:
- Clarify your goals and key metrics,
- Discover your bottlenecks, and
- Create an Action Plan with at least three very specific steps you can take right now to make real progress in generating better results and more predictable revenue.
Clients hire me at $500 per hour for $5,000-$50,000 projects. By buying the Success Kit, you’re getting a free $500 hour with me.
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That’s $797 of total value for just $297. To purchase…
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Andrei Stoica, CEO of ConnectAndSell: “To say that I’d ‘highly recommend’ you would be an understatement – any company’s damn lucky to have you.”
“The companies I’ve seen that have followed Aaron’s advice have outperformed. What more can I say?” Tim Connors, General Partner, US Venture Partners
Daniel Zamudio, CEO Playboox: “Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by Aaron’s vision, amazed by his creativity and thankful for his counsel.”
“Aaron Ross made a measurable difference in the business where I was most recently CEO and he did it in a timely and professional manner. Aaron was able to combine strategic thinking and direction as well as tactical assistance across the range of sales tactics, including making sure salesforce.com was set up optimally for our team to guiding our sales and marketing teams on the best way to position the product. The bottom line is that our company’s investment in Aaron’s service paid off at least a 10x return in terms of increased revenue and productivity. I highly recommend him.” – Steven Lurie, CEO AdviceCO
John Girard, CEO of Clickability: “Aaron focuses on measurable results. He avoids platitudes and feel-good statements, and focus on delivering something that will cause an outcome we want. Aaron provides the right balance between formula and customization. He brought in some battle-tested structures, but was very flexible in tailoring them to us. This means we feel like we’re getting the most current new thing out there, and it’s not something being shoe-horned into our business that doesn’t work.”
Jim Yu, CEO BrightEdge: “Aaron is a great mentor and advisor to us. His unique insights have been essential in helping us build our sales process, and his understanding of the nuances of building an effective customer oriented organization are unmatched.”
Roberto Angulo, CEO of AfterCollege.com: “Two things that made a big difference: your knowledge of salesforce.com & your approach in working on a granular level to improve salespeople productivity.”
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IRON-CLAD MONEY-BACK GUARANTEE
If, after our Strategy & Action Plan Session, you’re not fully satisfied everything you have purchased, I will refund 100% of your money – no questions asked.
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That’s $797 of total value for just $297. To purchase…

Interesting book
This seems like a very interesting read. I am unfamiliar with proper cold calling technique, as I am sure other are as well. Thank you for making this resource available.
very interesting read, thanks for providing this. I agree that cold call should never be actually “cold”. In my experience, the faster you can create value to a prospect, the higher chance they have of staying on the line!
Agree with Tim here, always good to have warmed the call up with an email offer or similar.
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